5 Easy Marketing Ideas for Home Improvement Businesses in 2022

To help future-proof your business and be prepared for anything 2022 has to offer, here are some marketing ideas for home improvement businesses to make the most of a challenging situation.

One word – staycations. At a time like this, having a comfortable home is increasingly important. And what makes a home comfortable? There’s quite a lot that could do this, but none does it quite as well as home improvement or backyard living investments. 

If people ever needed any inspiration or reason to invest in their home or backyard, that could be it. However, you will need to do your part and market your home improvement business appropriately. 

Things have changed. As a small business owner, you must adjust to the changing times and swim with the tides.

Here are 5 great ideas that will be perfect for your home improvement business in 2022

1. Make videos part of your marketing strategy

If there’s one thing the pandemic taught us, it’s the importance of online videos. Remote workers, students, family members, and just about any other group you can think of are connecting with videos more than ever before. 

You can also use video to engage meaningfully with your potential clients. Lucky for you, there’s no shortage of platforms where you could utilize video. From creating a YouTube channel to using Facebook or Instagram, you have many choices of where to publish.

Here are a few tips to help you maximize this –

• Keep the videos short and power-packed 
• Go for live videos as well as pre-recorded ones
• Try using user-generated video content

2. Interact more with your potential clients

With new remote jobs and such, people all operate in different time zones, everyone’s schedule is different. 9 to 5’s aren’t as popular anymore. Try introducing live chat or chatbot automation to your website. Make it catchy. For instance, “Hi, do you have any questions about your home renovation? Come on over and ask me” should pop up on your website when people visit. They are likely to engage with you then.

3. Targeted marketing helps you find the right customers

Demographics matter a lot in this industry. There are some states where home renovations aren’t at the top of most people’s home accessory checklist. In others, it’s a must-have. In that same vein, there are categories of people within your local area who are more likely to patronize you. Target these people. 

2022 will see a lot of this – segmented marketing based on behavioral differences and similarities. You’ll want to embrace this reality now.

4. Optimize your online presence on as many platforms as possible

Local and online directories, Google Maps, Facebook, Instagram, Youtube, etc., are great platforms for expanding your online reach and finding more leads. Make sure you have a high enough ranking on these places so that your potential clients can find you easily. Beyond directories and such, do not ignore the power of social media. 

If you’re not sure where to start, give us a call today! We will help you set up and optimize your online directory listings, social media marketing, and much more!

5. Local marketing is key

Local marketing and SEO is a great strategy to employ to target the audience within your area. Implementing these strategies can convert your potential clients into paying customers.

Getting started with local marketing ideas for home improvement businesses –

• Find your local audience and target them.
• Add some community spirit into your business. Use local tools such as local directories and local media. 
• Build and optimize a local business website. According to BrightLocal.com, 56% of customers in a report showed that more people trust local websites than even Google My Business. Use this to your advantage.

2022 holds potential for small business owners. Do your best to take advantage of the new opportunities so that your business thrives in the coming years. 
Contact us today to get help with your digital marketing.