How to Promote Your Home Improvement Business on Social Media

The number of people who use social media worldwide runs in the billions – 3.8 billion, to be a bit more specific. Statistics showed that 54% of people check social media before purchasing a product. Social media posts are relevant not just for Fortune 500s, but small businesses, especially, to capitalize on these platforms and boost sales. It’s absolutely necessary to promote your content on social media if you want to grow your audience as a home improvement business owner. 

How home improvement businesses can use social media to their advantage 

Big-ticket items such as home improvement projects often seem luxurious and high-end. This might make people less likely to walk into your store and make an inquiry. But with social media, it’s a free-for-all zone. However, on your part, utilizing social media goes beyond posting a few photos on Facebook. 

Here’s how you can maximize social media to promote your brand/business 

1. Create a solid plan 

We recommend using a social media content calendar to make the best plans for your social media/digital marketing. 

This saves you time and ensures you post consistently. It’s also likely to help you make better online marketing decisions. 

2. Stay relevant

Beyond sharing your content on social media, share RELEVANT content. 

Granted, we are not talking about Google now, but you can still make your content ‘search engine optimized.’ 

To do this on social media, use tools that increase your visibility, such as hashtags, geo-tags, targeted ads, etc.  

Be sure to stick to the rules of each platform. For instance, with Instagram hashtags, avoid bulking them up. 

For Instagram, numbers are allowed in hashtags. However, spaces and special characters, like $ or %, won’t work. You can only add hashtags to your own posts. You may use up to 30 hashtags on a post and 10 on a story.

Using irrelevant hashtags can seem unprofessional, and most social media platforms are clamping down on these acts. 

3. Add your own unique touch 

Create or customize branded graphics. You can certainly take aesthetic photos of your home improvement projects for your posts. These branded images can help you tell a story or connect more with your audience.  

4. Stay informed 

Social media can be tricky to navigate. Try not to post when it’s insensitive to do so. Stay informed of local happenings and tailor your posts to fit them. 

5. Use the tools at your disposal 

Most social media platforms also have tools that can help small businesses thrive. Integrate all your social media platforms and add a website with great posts into the mix. 

Pro-tip: Consider outsourcing your social media marketing to a social media marketing manager/agency. This will save you time and provide you with an expert in social media, so your content successfully converts leads to actual clients. At Small Screen Producer’s Home Improvement Marketing Site, we are digital marketing experts focusing on the home improvement industry. 

Contact us today to take your social media presence to the next level!